Ramblings on Rails
Make the world a better place

What To Expect On Your First Year As An Entrepreneur, And How To Handle It? August 22, 2017

What is entitled for entrepreneurs in their very first year? What would they commonly face? How do they get through those issues? If you are plagued with these questions, then the blow is exclusively for you…

 You’ll be spending heavily

It should be of no surprise to you that you will be spending heavily as an entrepreneur. After all, the first year especially is for laying out the foundation and employing the right people for the jobs. So it’s inevitable that you will be spending. But it helps a great deal if you now what you need to spend on immediately, and what you can spend on a little later. Do your research on this. Make a financial plan. Earmark money for the important things such as most reliable company registration fees and taxes so you don’t get stuck when you eventually have to spend on it. Keep proper accounts for everything you spend and keep a close watch on how much “loose money” you have in your pockets.

 You’ll be missing dates, effecting your relationships

Unfortunately, this is something that has to be expected as the path to open a company or business of your own is pretty brutal. But humans are social creatures, and often draw comfort and strength from friends and family. Don’t alienate your “inner circle”. Let them know beforehand that you might be unavailable; but make an effort to keep in touch with them once in a while at the very least. It also helps if you can be organized and punctual; using your time affectively will not only help you salvage your relationships, it will also see your company or business to success in a shorter period of time

 Your health may get affected

Running yourself to the ground seems to be a requirement of new entrepreneurs; but we don’t believe in it. If your health fails you, you’ll find that it’s harder to concentrate on your business venture; and this inevitably will put barricades on your way to success. So try and keep healthy. Eat well; home cooked meals when ever possible. We know loosing sleep is inevitable; so get 7 to 9 hours of sleep whenever you can. Do power naps. Exercise regularly and aim to wake up with the sun. trust us, this earlier start on the day will help you make the most of your time. This way, you’ll also guarantee that you sleep early; and not sabotaging your immune system. One more thing that helps a great deal is hiring help from an early point. Don’t wait until you are over your head to hire an accountant or secretary…

 You might feel like you’re not going anywhere

Not a lot of business people and entrepreneurs see success in the very first year. In fact, we consider it the foundation year. So keep yourself motivated. Set yourself (and your employees) short term goals. See that you meet them. Have people who motivate you surround you. Trust us, having someone sheering on you while you drag yourself through the first year helps a great deal more than you think…

Comments Off on What To Expect On Your First Year As An Entrepreneur, And How To Handle It?

Improve Your Brand With These Digital Marketing Strategies August 14, 2017

With the dawn of the 21st century, we have seen many interesting introductions that are for the most part, technologically related. Of these, digital marketing is one that has undeniably carved out a niche for itself, and is now firmly embedded in our lives. Whether we are on the giving or the receiving end, digital marketing has undoubtedly made a resounding impact, and is only growing from strength-to-strength as we speak. It is therefore unsurprising that most companies today are focused on improving their digital marketing approach. They want to stay above and ahead of everyone else, and to do so, it is more important than ever to think innovatively. Here are a few ideas to help steer your brand in the right direction.


 Ever since its debut, live streaming has taken the world over by storm. This is mainly because no matter where in the world one might be, they are able to log into an event of their preference and be a part of it as though they were there in person. Of course this means that organisations need to invest in reliable and quality production houses to ensure it goes off without a hitch, but the investment is utterly worth it. Today’s consumer likes to be involved, and liv streaming is an excellent way to get them participating. No matter if it is a musical show, sports event or a product launch, live streaming can be used for a host of reasons, in a multitude of ways with different goals.


 There are a ridiculous number of digital marketing platforms today, a majority of which includes social media such as Instagram, Facebook, Snapchat, Twitter, and Pinterest and so on. Each of these have their own pros and cons, so it is important to remember that just because they are all available, not all will be right for you. For some brands, Instagram and Snapchat might be key players as they are more inclined towards visual appeal and of course what is now known as ephemeral content (disappearing content). Facebook is for more descriptive posts, organising events etc. Whilst it is smart to mix-and-match accordingly, it is necessary to understand what fits your requirements the best.


If you do not have a digital marketing team in-house, or if you do but cannot afford to get a content writer on board, why not hire one on freelance basis? Would it not be terrible to have your carefully and thoughtfully crafted ad published, only to find out the tagline has been misspelt? You will also need to release blogs and articles periodically, so you will need someone who is well-versed in grammar, spelling, punctuation, and of course has a way with words. You could even look at enlisting a content marketing company Hong Kong to help. At the end of the day, paying attention-to-detail goes a long way, especially since customers these days are ready to pounce on just about anything.


Obviously do not plagiarise or pick someone’s brains outright, but come up with original, fresh ideas of your own. Keep tabs on your competition at all times. Monitor their social media platforms and ad campaigns. Especially the ones who seem to be doing quite well. After all, if they are doing well, then that must mean they are doing something right? You can discover a lot simply by monitoring their strategies. You might even find out what not to do in the process. Consider it a learning curve of sorts.

Comments Off on Improve Your Brand With These Digital Marketing Strategies

Business Films Helps In Building Positive Image Of A Firm August 10, 2017

“Susane runs her own boutique, where she designs customizes dresses for females. When she was given the option to create a film on her work, she was negative about the idea. She thought that this will negatively impact her business. But, then after a lot of effort made by her friend to create the film, she agreed on the idea. Her friend John made a film about her small business and showed everything like how she designs the dress and what other good things about her business are.

The film was not very long, as her business too was not very big. So, after getting the video, what she did as her first step is, she posted it on YouTube and shared it with her friends. Slowly that video started attracting more customers. With this latest marketing tool, right now Susane is doing extremely well in her business and getting good number of clients.”

Her friend John too developed his skill and now he is a commercial video developer and has a corporate video production house. Visit http://www.axisstudio.com.hk/service 

So, this is the story of Sunsane, who enhanced her business by using the right tool at the right point of time. And it is not like Sushane is only one who has got benefits from corporate videos, just like her, there are many present.

The corporate videos help business houses in a number of ways. Some of them are:

It helps the enterprises to train their staff, with the help of corporate video, they are able to show their staff the actual pictures of the site and how the work is done.

The videos help higher authorities of the business to give a presentation to their clients. By showing the videos to the client they elaborate them how the work is done in their organizations and how they are different from the others.

The video is uploaded on the website of the company and it helps the companies in two ways, first, it helps in improving the ranking of the site on Google raking, and second it engages audiences. The videos are more engaging than the written content.

The video can be uploaded to the various social networking sites to attract and promote the work of an organization as well as to create the positive image of the organization.

So, these are some of the benefits of videos and this is how it helps the companies to create a positive image. However, when it comes to creating a good video, proper post production services are also required.

Comments Off on Business Films Helps In Building Positive Image Of A Firm

The Habits We Cannot Let Go From Our Lives July 17, 2017

Today, the world has become a very busy place that we don’t have time to visit someone, spend vacation, try new things, attend important events or get along with our own families and friends let alone talk to each other. The communication with each other has limited to quick texts and commenting on the photos that posted on social media. The scientists are working on the new technologies that the world would become even smaller with new inventions and new communication methods. But in the past, it was a big deal to talk to someone who lives far away, as the telephones were not available back then. But we used to send letters to each other and hoping for a reply back. Even now, we can’t seem to let go that old habit. Do we?

Still in touch withWe’re still in touch with the old ways. Because we can’t seem to let go of the good feel we received out of them. Some people love to collect old stuff. And maybe create new things out of them just like a modern teachers stamps. And maybe making a living out of them. No matter how much the world try to touch the limits of advanced technology, we still love the old ways and recreate them and maybe buy them. Even we thought there isn’t a market for old classic things, there’s a huge crowd who love those things proving the fact that things come around again and again just like “fashion”.

Commercialized world

As said before, the world has commercialized to a point, that we could hold business meetings from the home via video calls, yet we still use company stamps. This proves that no matter the digital world evolves day by day, we still used to old methods as they are safe and confidential. Sending important documents via mail is something you will think as old fashion, but still is a safe system than other things. And also we love to send nice things like surprise gifts to one another via mail as nothing can compare to the good vibes we receive when something comes from post.

Proving the point

So this proves the point that, no matter the technology get evolves, as the new generation, even we can’t seem to let go of old ways. Some kids love to collect stamps and make albums out of them. In this way, at least we can’t forget the fact that, everything has a history which made from the scratch.

Comments Off on The Habits We Cannot Let Go From Our Lives

How To Make Sure Your Wedding Dress Matches The Accessories July 13, 2017

Choosing your wedding attire can be a bit confusing. For most women, there has always been a dream dress that you would want to walk down the aisle in but this dream dress has always been in your mind and it has looked great. What if you wear it on in reality and it does not look as good? There is also the task of ensuring that the accessories you ear will complement the dress and not overcrowd it diminishing its appeal. So here are some pointers to help you pick the correct accessories for your lovely wedding dress.

What is the colour of your dress?

Have you decided what colour your dress will be? Chances are that it will be white for the most part. However, there are brides who wish to wear other colours or include bits of it in their wedding dress as well. If you visit this diamonds retail store to look for some wedding day sparkles, you will need to match the colours of the dress with the pieces that you purchase. White is always your best bet when it comes to accessories but you can also purchase light or dark shades of other colours sparingly so that it does not feel like too much.

Go classy

In order to avoid looking like you wanted to showcase all your precious stones in one day, try to buy quality diamonds rings in Hong Kong and other pieces that are minimal yet classy. A sophisticated look that is radiant is the best attribute that a bride can have on her wedding day.

What is the style of your dress?

Now consider the style and the overall appearance of the dress. Is it the Cinderella form dress with lots of net and lace that blooms out in front of you or are you going for the simple yet elegant look with a bit of white silk or satin? Your overall style of the dress should be complemented by the accessories. If the dress has a lot of working going on it and lots of glitter as well, you might want to minimize the amount of accessorizing. If the dress is plain, you can afford to put in a bit more sparkle.

What is your body structure like?

This is a question that will help you out when you pick your dress as well. If you are very slender and petite, wearing too much on you will take away greatly and make it look like you are carrying a heavy load on your back. Instead opt for pieces and a dress that will make you look tall. The opposite if true if your body structure is a tall and angular one.

Comments Off on How To Make Sure Your Wedding Dress Matches The Accessories

Things To Consider When Buying An Office Premise July 10, 2017

Are you planning on getting a new office premise? Have you taken the following things into consideration? It is very important that you make the right location decision for your office since it plays a major role in the success or failure of your business. Read the pointers below to understand what factors should be considered when buying a new office.


It is very important to check the affordability before committing to buying any premises for your office. You should check the cash flow forecasts with space for bad debts before deciding on buying it. And even if you are leasing the property, you should check if your business can pay the monthly premium without fail whilst carrying out business operations smoothly. Most businesses tend to buy or lease out lands above their affordability and then struggle having to pay back. This is why it is a good idea to do a budgeted forecast on the available and future funds and expenses.

Close proximity

Your office property for sale should be in close proximity to your customers and suppliers alike. If you were a previously established and well run business previously, it is best to get premises close to your previous location. But if you are moving out due to the distance then make sure to balance the distance between your customers, supplier and also employees. Because tend to not like having to travel a lot unnecessarily and will inevitably with time leave you for a substitute. Your accessibility will be a key in deciding whether or not you become a successful business entity.

Value for money

Also make sure the premise that you are buying gives you value for money. Most commercial areas can be highly overpriced. When you look for a commercial land for sale here, it is best if you could go through a reputed real estate broker who is less likely to cheat you. He may even give you better value for money options that are not too far from your choice of location. You can look up the internet for reputed real estate agents that you can trust and rely on.


The security of the area will also play a major role in how successful your business will be. Make sure to do a background check on the area before locating in it. There are some commercial areas that are ruled by thugs and sometimes even industrialized areas have many security issues from firms within the same industry. So make sure to do a thorough security check before locating that location.

Comments Off on Things To Consider When Buying An Office Premise

Increasing The Customer Traffic In Your Store July 5, 2017

It is a no brainer that bringing in more daily visitors to your store roughly translates to higher sales. As more people walk in, the likelihood of them finding something they desire at the store is higher which causes them to purchase the product or service which in return generates a greater revenue for you and your company. Clearly solving this is not as simple as it looks on paper. It includes the utilization of different and unique methods of advertising and the ability to market yourself and your company in an attractive manner so as to accomplish the objective.

Numerous ways are available in order to help you achieve this objective. If you are opening another store, the most ideal approach to bring that fact to light about your existence is to utilize bill boards and newspaper advertisements. A beyond any doubt approach to pick up the attention of everybody who is around the place through the range, it enables you to effectively acquire new and interested consumers into the shop. Dissimilar to daily papers where people can ignore advertisements completely, huge and eye catching billboards cannot be simply ignored.custom-stickers

Taking the time to analyze and set the bill boards in busy regions like a bustling street where individuals drive as often as possible, people are sure beyond a shadow of a doubt to look at them eventually or the other. The job of printing and putting up bill boards can be done by contacting large label printing companies. Another way to stamp down your name is to give out custom stickers. Quite often the significance of these stickers for the purpose of promoting your company is lost to the masses. To find out more please visit http://www.fastprinting.com/uk/

Due to this misconception, they are not used by many companies as the importance of these stickers are not fully realized. One benefit is that they can be easily pasted on to virtually anything; be it your coffee cup or your school bag. They are also pretty cheap making them a cost effective way of advertising your company. For the individuals who can bear the cost, there are additional alternatives, for example, communicating recordings on to TVs.

One of the most conventional strategies for advertising, tv advertisements are a well-known and a successful approach to guarantee your recordings get a great deal of attention. You can also consider the alternative where one can utilize newspapers and magazines to advertise. The benefit of magazines is that you can advertise to a targeted crowd of consumers, for an instance if you are selling vehicle related products, advertising to a motor magazine has more benefits.

Comments Off on Increasing The Customer Traffic In Your Store